The Alexandra Theatre located in the Southside area of Birmingham. The main entrance is on Suffolk Street Queensway, running along Suffolk Place. The original building, opened in 1901 is on Station Street and John Bright Street. The main entrance was originally on John Bright Street, but was relocated to Suffolk Street Queensway in the late 1960s. This was rebuilt in 2018.

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Southside Theatres: The Alexandra





The Alexandra Theatre located in the Southside area of Birmingham. The main entrance is on Suffolk Street Queensway, running along Suffolk Place. The original building, opened in 1901 is on Station Street and John Bright Street. The main entrance was originally on John Bright Street, but was relocated to Suffolk Street Queensway in the late 1960s. This was rebuilt in 2018.


The Alexandra Theatre

For another theatre post in Southside currently closed due to the pandemic go to the Birmingham Hippodrome.

The Alexandra Theatre is the second main theatre in Southside Birmingham. Located on Suffolk Street Queensway (the current main entrance is not too far from Holloway Circus). It is also on Suffolk Place, John Bright Street (formerly the main entrance) and up Station Street.

The theatre has gone by many names over the years. Either known as The Alexandra, The Alex or more recently the New Alexandra Theatre (before going back to just The Alexandra Theatre).

Construction of the theatre began in 1900 and it opened in 1901. The main entrance was originally on John Bright Street. The original architects was Owen & Ward and was built by William Coutts. It's original name was the Lyceum Theatre. After low ticket sales, it was sold in 1902 to Lester Collingwood and renamed to the Alexandra Theatre. Collingwood died in road traffic accident in 1910 and he was replaced by Leon Salberg, who died in his office at the theatre in 1938. In 1935 the theatre was rebuilt in the Art Deco style to a design by Roland Satchwell. After Leon Salberg's death, the running of the theatre was taken over by Derek Salberg. The Salberg family ran the theatre from 1911 until 1977.

The main entrance was relocated to Suffolk Street Queensway with a concrete bridge. This was built from 1967-69 from a design by the John Madin Design Group. The Art Deco interior of Satchwell was refurbished in 1992 by the Seymour Harris Partnership.

In the last 25 years the ownership of the theatre has changed hands a few times. In 1995 it was taken over by the Apollo Leisure Group. Who brought many West End productions to The Alex. In 1999 they were bought by SFX Entertainment. In 2001 they merged with Clear Channel Entertainment. In 2006 it was taken over by Live Nation, then in 2011 it was taken over by Ambassador Theatre Group who renamed the theatre New Alexandra Theatre after a minor refurbishment. The main entrance on Suffolk Street Queensway was rebuilt and modernised in 2018 and the theatre was renamed back to The Alexandra Theatre.

 

Live Nation: The Alexandra Theatre

My earliest photos of The Alexandra was taken from Suffolk Street Queensway during April 2009. Island Bar was next door to the right.

In February 2010, I got photos from Suffolk Place, John Bright Street and Station Street. Main entrance is on Suffolk Street Queensway. Then over the bridge. At the time the theatre was showing Porridge starring Shaun Williamson as Fletcher (originally played on TV by the late Ronnie Barker). You could see the former main entrance on John Bright Street (from 1901 until the late 1960s).

New Alexandra Theatre

Under new ownership. And now called New Alexandra Theatre as seen in January 2011. A World Class Theatre. At the time the theatre was being used by Britain's Got Talent for auditions. Main entrance building seen on Suffolk Place and opposite from Suffolk Street Queensway.

My only nightshot of the New Alexandra Theatre was taken during December 2012, when the theatre had 9 to 5 by Dolly Parton on at the time.

In May 2017 the New Alexandra Theatre was advertising Arthur Miller's Crucible, from the 5th to 10th June 2017.

The Birmingham Weekender was held during September 2017. And there was inflatable Sky Dancers on the roof of the New Alex. This was held over the weekend from the 22nd to 24th September 2017. Meanwhile the theatre was advertising Cilla The Musical and The Rocky Horror Picture Show.

The Alexandra Theatre 2018 refurb to present

In August 2018, scaffolding went up on the main entrance building on Suffolk Street Queensway of what was then the New Alexandra Theatre. Boogie Nights The 70s Musical was to be shown in the theatre from the 22nd to the 25th August 2018. Scaffolding by Gorilla Scaffolding.

By September 2018 they had stripped the old late 1960s concrete facade off. And was all these exposed wooden boards at the front.

In October 2018 you could already see the new facade on the Suffolk Street Queensway entrance, and it had gone back to The Alexandra name. They also had a digital billboard advertising what they had one. Such as David Walliams Awful Auntie and Benidorm Live.

Another look in December 2018 from Suffolk Place and John Bright Street. They had recladded the late 1960's building by John Madin. So not as much exposed concrete as there had been for almost 50 years. There was also shiny new red steps at the Suffolk Street Queensway main entrance. Beetham Tower and one of The Sentinels towers behind.

One of my last photos of 103 Colmore Row before lockdown was above The Alexandra Theatre on Suffolk Street Queensway during early March 2020. I wouldn't see the theatre again until the beginning of August 2020.

Closed since the lockdown began in late March 2020. As of August 2020, The Alexandra Theatre remains closed due to the pandemic. It is unknown when the theatre will be able to reopen, or even if they will be able to do social distancing with less seats available. The Shows Will Go On. Suffolk Street Queensway main entrance, then views a week later from Station Street, John Bright Street and Suffolk Place.

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Photos taken by Elliott Brown.

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